EXPLORING MONGOLIA FASHION INDUSTRY DEVELOPMENT STRATEGY

Дипломын ажил - Англи хэл дээр
Хамгаалсан он 2020/1 сар
Нийт 43 хуудас PDF файл
Агуулга: 
Ноолуурын салбар
Дэлхийн ноолуурын зах зээл
Монгол Улсын ноолуурын салбарын өнөөгийн байдал, авч хэрэгжүүлж буй арга хэмжээ, хууль эрх зүйн орчин, үнэ, боловсруулж буй процесс 
Тулгамдаж буй асуудал давуу болон сул тал CROSS SWOT шинжилгээ
Дүгнэлт болон өөрийн саналь зөвлөмж гэсэн хэсгүүдээс бүрдсэн. 
Судлагаандаа ашигласан мэдээллүүд нь 2017-2019 оны мэдээллүүд болно. 

Acknowledgments
Over the last four years, I was delighted with the opportunity and charm of ………...University's
International Business Administration Bachelor Program. During this time, I gained valuable knowledge
and experience about all the teachers and lecturers from management, marketing, and international
business. The time here is unforgettable in my life.
I sincerely thank Associate Professor ………. for helping me overcome many obstacles and difficulties.
It was impossible to implement this ultimate goal without many teachers.
I would like to thank all the teachers for the efforts, time and patience to extend my perspective for the
four years of the learning process and good experience as an academician.
I am deeply grateful for the warmth and moral support of our classmates who have been studying during
this period. This survey was not possible without their support.
Finally, I sincerely thank all my family members, including my parents, my sister, and my brother.
Without their love, warm hospitality, support, and enthusiasm, I did not successfully complete this fouryear ……… program. Additionally, I would like to express my gratitude to my dear friends. Thank you
for the depth of my heart.

Abstract
Known as the “Land of the Blue Sky”, Mongolia boasts majestic mountains, clear lakes, vast Gobi,
endless prairie, and fast horses. After the collapse of the Soviet Union in 1990, even though Mongolia
is quickly exposed to western culture and open market, she still maintains her nomadic lifestyle and
traditional cultures.
Because Mongolia boasts much livestock of cows, horses, and goats, it passes a “Cashmere outline” in
2018 in the production of cashmere products. Mongolia fashion industry is showing great potential due
to its cheap price in leather. Therefore, this study aims to explore the development strategy Mongolian
fashion industry.
Through related literature review and information analysis, we obtain the following conclusion:
1. Use the Mongolian governance outline as a basis for the development of its fashion industry.
2. Integration of Mongolia fashion industry development agencies.
3. Incorporating fashion industry development techniques and money develop countries.
4. Establish industry meet up to strengthen vertical integration of the Mongolian fashion
industry.
5. Develop top talent in fashion industry design and techniques.
Keyboards: Mongolia, fashion industry, industry development strategy

TABLE OF CONTENTS
ACKNOWLEDGEMENTS
ABSTRACT
TABLE OF CONTENT
LIST OF TABLES
LIST OF FIGURES
CHAPTER ONE. INTRODUCTION...............................................................................................7
1.1. RESEARCH PROBLEMS AND OBJECTIVES ......................................................................7
1.2. RESEARCH PROCEDURE......................................................................................................7
1.3. THE STRUCTURE OF THE STUDY ......................................................................................7
CHAPTER TWO. LITERATURE REVIEW...................................................................................9
2.1. WHAT IS CASHMERE? ..........................................................................................................9
2.2. THEORY OF STRATEGY .....................................................................................................10
CHAPTER THREE. CASHMERE INDUSTRY ...........................................................................12
3.1. WORLD CASHMERE INDUSTRY.......................................................................................12
3.2. CASHMERE INDUSTRY IN MONGOLIA...........................................................................14
3.2.1. CASHMERE PROCESSING ...............................................................................................14
3.2.2. CASHMERE PRICE ............................................................................................................15
3.2.3. SUPPLY OF MONGOLIAN CASHMERE PRODUCTS ...................................................16
3.3. DEVELOPMENT AND PROSPECTS FOR WOOL AND CASHMERE PRODUCTS IN
MONGOLIA...................................................................................................................................16
3.3.1. THE GOVERNMENT OF MONGOLIA PROMOTES THE CASHMERE MARKET: ....17
3.3.2. CAPACITY OF MONGOLIAN CASHMERE INDUSTRY...............................................18
CHAPTER FOUR. RESEARCH DESIGN AND METHODLOGY .............................................21
4.1. SITUATION AND EXTERNAL ANALYSIS........................................................................21
4.1.1. MONGOLIAN CASHMERE INDUSTRY SITUATION ANALYSIS...............................21
4.1.2. GOBI CORPORATION ENVIRONMENTAL SURVEY...................................................24
4.1.2.1. MACRO ENVIRONMENT ..............................................................................................24
4.1.2.2. MICRO ENVIRONMENT................................................................................................25
4.2. SWOT ANALYSIS .................................................................................................................26
CHAPTER FIVE. DATA ANALYSIS AND RESULT.................................................................36
CHAPTER SIX. CONCLUSIONS AND SUGGESTION .............................................................40
6.1. RESEARCH CONCLUSIONS AND SUGGESTION............................................................40
6.2. RECOMMENDATIONS AND IMPLICATIONS ..................................................................41
REFERENCES ...............................................................................................................................43
APPENDIX I ..................................................................................Error! Bookmark not defined.
4.1.2.1
4.1.2.1


LIST OF TABLES
Table 3-1 Total number of Mongolian livestock ............................................................................17
Table 3-2 Mongolian goat...............................................................................................................17
Table 3-3 Raw materials, tons ........................................................................................................18
Table 3-5 Main products of cashmere production, sales and export of cashmere sector 2018.......19
Table 4-1 The population growth rate of Mongolia........................................................................24
Table 4-2 The monthly average income of one household in Mongolia is settled .........................24
Table 4-3 Shopping branches: ........................................................................................................25
Table 4-4 Introduction of Gobi Corporation...................................................................................27
Table 4-5 Corporate social responsibilities (CSR) .........................................................................31
Table 5-1 SWOT ananlysis..